Sporting Metaphors for Business
In boxing terms, a fighter who punches above their weight is going up against a heavier and more powerful opponent. Being disadvantaged by size and strength they need to utilise other skills to succeed. When we got the call to shoot a new range of boxing sportswear for Chris Eubank Jr we were super excited and it got us thinking about how for our small studio that metaphor has a familiar ring to it.
Creative Photography Isn't About Size
There are some big players in commercial photography. With the advent of giant global brands like Nike and Adidas upping the stakes in worldwide digital marketing, there are clients willing to spend big bucks on creative. It's usually larger established studios with a sales force to clinch the deal that get the big contracts, but with the rapid pace of brand advertising and intense product competition companies are looking for a fresh perspective.
It's no longer enough to deliver the same results time and time again, however polished the output. Creativity is the art of inventiveness, original ideas sprung from the imagination and made real. It isn't reliant on size or the depth of your pockets, although there is a discussion to be had for money providing the luxury of time to be more creative (but that's another argument). This is where you can level the playing field, if you can forgive me mixing the sporting metaphors.
For a small studio, or with any business, you need to recognise the limitations that size puts on you and look to your strengths. A heavyweight boxer may pack a huge punch but can't move as fast as a featherweight. Although we may lack the resources of larger studios, we stay creatively playful, unremitting in our attention to detail, flexible to our clients needs and deliver what we promise. Being located in Brighton, one of the most creative towns/cities in the UK, doesn't hurt either.
Use Your Local Studio
With London just up the road there are a number of big studios almost on our doorstep, so it's always nice when someone like Chris Eubank Jr has the confidence to keep things local. Timings were tight for them but we juggled a few things around to fit them in and collected items that came late to save more time. Sometimes the benefits are the simple ones but make all the difference. Check out the NEXTGEN Team Apparel clothing range whether you're a boxing fan or not, it's cool street wear or sportswear with just that little hint of bling you'd expect from a showman!
Stay on your toes until next time,
Greg & Justin